Über MSM

The MSM Group

As an expert for quality and performance intensification at the Point of Sale, the MSM Group is the largest owner-managed service provider for Mystery Shopping and Follow-Up-Measures within the German-speaking realm.

The enterprise was founded in 1990. The staff team consists of experts such as market researchers, psychologists, marketing specialists, and trainers. Additionally to this, MSM has over 250,000 mystery shopper throughout the world with over 170,000 operations yearly.

The MSM Group operates the branches MSM Germany, MSM Austria/Switzerland and MSM China. From the offices in Germany (Münster), Austria (Wiener Neustadt) and the People's Republic of China (Tianjin) the MSM Group is active world-wide.

Moreover, renowned medium and small-scale enterprises, as well as international conglo-merates out of the top 500 of the global economy, count amongst long-standing MSM clients.

The MSM Group can also be of assistance to you: speak with us!


Any questions?


We are pleased to help you! Give us a call:

For Germany
Fon +49-(0)251-14235-0

For Austria/Schwitzerland
Fon +43-(0)2622-24376-10 

or send us an E-Mail.


© MSM Germany · An der Alten Ziegelei 32 · 48175 Münster · Germany · Fon +49(0)-251-1 42 35-0 · info@msm-group.com