As an expert for quality and increased performance at the Point of Sale, the MSM Group is the largest owner-managed service provider for Mystery Shopping and Follow-Up-Measures within the German-speaking realm.

The enterprise was founded in 1990. The staff team consists of experts such as market researchers, psychologists, marketing specialists, and trainers. Additionally to this, MSM has over 250,000 mystery shopper throughout the world with over 170,000 operations yearly.

Aside from the headquarters in Münster, Germany, the MSM Group operates branches in Austria, Switzerland, and the People’s Republic of China. From these offices the MSM Group is active world-wide.

Moreover, renowned medium and small-scale enterprises, as well as international conglo-merates out of the top 500 of the global economy, count amongst long-standing MSM clients.

The MSM Group can also be of assistance to you: speak with us!